Blog Article Example | Topics and Well Written Essays - 250 words

Blog - Article Example The company understood that the S5, which is packed with health and fitness features like pedometer, built-in heart rate monitor, and fitness tracker would trigger even more interest in its Gear Fit. That is why the Gear Fit was hyped and aggressively marketed prior to its launch that came soon after the launch of the S5. The essence was to portray the Gear Fit as a companion to the S5 that was not a luxury but a valued-adding gadget. So, essentially, Samsung used the popularity and reach of its smartphones to sell the Gear Fit. Secondly, Samsung adopted a health and fitness theme with the launch of the S5 and the Gear Fit that would surely resonate with most people who are conscious of health and fitness. By doing this, the company made sure that by the time the gadget came the target market had already got wind of its availability and developed interest in it. This shows a good application of market/consumer segmentation techniques, because unless you want to stay healthy and fit there is really no need to buy the gadget. Samsung knew who it wanted to rope in, and it went for the jugular. Personally, I know about the Gear Fit before its launch and even though I am not a fan of Samsung gadgets I developed interest in it (to the point of contemplating buying one) simply because I am very conscious about my health and